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A Note from CEO, Paul Colgin

A Note from CEO, Paul Colgin

Hello All:

As we come up on our 30th birthday, I’m reminded of the journey we’ve taken to get here. A journey to not only create effective natural products that work, but to also build lasting relationships with our customers based on trust and transparency. And the amazing thing is some of you have been with us the whole time. To those all who have become a part of the Source Vitál family – old and new alike, I want to first say “Thank you.” We are very lucky to have had your trust and support throughout this incredible journey.

With that in mind, please pardon the interruption of your busy schedules. I just wanted to drop you a quick note about some new, excited changes happening with Source Vitál products.

As product formulators, we’re always looking to advance our line by selecting the best ingredients (and using high concentrations of those that work best), developing textures that feel great and are easy to work with, and delivering some of the best-smelling products you can find. At the same time, it is always a priority to provide a “more natural” experience to all our customers. An experience that refuses to sacrifice effectiveness and quality, so that you and your clients may achieve your goals.

Over the past several months, we have tested new ingredients, analyzed data, and developed new partnerships to explore how we can continue to make Source Vitál the best possible collection of skin, body, and aromatherapy products on the market. And, no information we collect and analyze is more important than the direct feedback we get from you. While we are sensitive to the need for consistency, we believe the changes that are coming will be well worth it - even better products, based on the testing and feedback you have provided.

In the coming days, weeks, and months, we will release new and improved formulations for much of our line, beginning with Facial Cleansers, Algae Serums, Facial Scrubs, and Facial Masks.

Here’s a few examples:

  • Algae Deep Cleanse: This tweaked formula now features Kaolin Clay, Abyssinian Oil, Hemp Seed Oil, plus a new Algae Oil that assists the deep pore cleanser in removing make-up, dirt, grime, and environmental pollutants. Plus, it’s now a creamier consistency so it’s easier to get out of the bottle. It will largely look and feel the same but will perform better, for both professional and at-home use.
  • Algae Serums: We are especially excited about this upgrade. Our Algae Serums now contain Hyaluronic Acid and a higher percentage of Laminaria Extract (Algae) and Aloe Vera. The new version has increased hydration and a less sticky feel on the skin. And it smells better! Even with the increase in Algae content, we’ve been able to greatly improve the scent of all 3 versions so you and your clients can fully enjoy the aromatherapy and skin care benefits of Neroli, Jasmine, and Rose without any lasting seaweed scent.
  • Facial Masks: We have completely overhauled our Facial Mask line. This collection still offers options for the same skin concerns, but all mask formulas now feature Hyaluronic Acid and a higher percentage of active botanicals for better performance. New masks, which will launch next week, include: Charcoal Clay Mask (replacing Clay Mask), Active Silt Mask (replacing Silt Mask), Matcha Cool Mask (replacing Cool Mask), and a completely new addition, Ageless Algae Mask. In a few weeks Chlorella Hydra-Facial Mask (replacing Hydrating Mask) will round out this collection.

Where necessary, we will also be making improvements to our labels and packaging. We want to make it easier for you to use and sell our products.

If you have any questions, do not hesitate to reach out to us via email or phone at 713-622-2190 or 1-800-880-6457.

Regards-


Paul Colgin
CEO, Source Vitál

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