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It’s understood that it is cheaper and easier to retain an old client than it is to attract new clients. But growing your business means you need to consistently bring in new clients, while caring for your loyal, longtime fans.
Consider these tactics to help you welcome new faces into your spa or place of business.
Truth be told, if you don’t have a presence on social media, you don’t really exist in today’s market. You and your spa are a brand that people want to be familiar with, and social media is helping to keep your connection with you client going on beyond the spa.
People enjoy making a more personal connection. Here are some tips, tricks, and things to stay away from.
Ask your clients if you can take a photo to share on social media, especially when there may be an impressive before and after. Some clients will be more comfortable with this than others. You will want to always protect their privacy, but it doesn’t hurt to ask – especially with the client whom you already have a great rapport.
This is perfect to do with people with who have really big transformations, or you know are very into social media.
Another idea is to ask them to share their own photos while they are enjoying the mediation room or dressed in their robe ready to get an amazing service. Establish a few guidelines that help the images to fit your brand and the philosophy of your spa.
Social media is great, but it can create a lot of problems if it isn’t managed correctly. Consider these tips for things you should avoid doing on social media.
You don’t have to make someone else look bad to make yourself look good. If there is a cause or matter you want to address but know it may be divisive, be prepared for the blow back and make sure that your spa and associates are comfortable with speaking out.
Build your own personal brand. These days it isn’t just about the spa itself, but the expertise and respect of their associates. You want people to call the spa and ask specifically for you.
So how do you build your own brand so that people want to come to see you?
A great customer review can go a long way in establishing your credibility. People want to know what others say about you and hear about their experiences. It makes it easier for them to pull the trigger and book an appointment and trust your recommendations.
Don’t be afraid to ask customers to write a review about you and their experience. If you create the call to action, they will come. People appreciate people who have done good for them and are happy to help return the favor. Maximize reviews on various platforms to get a broad reach,